Ideas for Video Search Marketing

Fresh, Unique Video SEO Techniques Can Get
Your Website Noticed

Most marketing experts agree that video search marketing is essential to any Website promotional campaign. Video marketing is only going to gain more and more devotees as Web video inches closer to sharing the center stage with traditional Website content. Here are just a few of the ways that a company can use Web video search marketing to promote their brand and their Website.

Video Testimonials

You've seen testimonials in commercials, on brochures and in magazine ads. That's because they work. Testimonials are marketing standbys because there's nothing more trustworthy than real people giving honest opinions. So why not use testimonials as a part of your video search marketing campaign? A well-produced video with real people talking about a product's real benefits will instantly register more credibility with viewers. And satisfied customers are easy to reach, especially if you're running a locally-focused business. If you know a few, why not shoot them an email and ask them if they would like appear in a promotional video?

Video How Tos

Entering "how to" into YouTube's search box returns millions of results. That's because video tutorials are easy to make. And more importantly, they're easy to follow. How to videos have boomed online, just as sales of instructional videos and the number of instructional TV shows have dipped. Why? Because a highly specialized how to Web video search marketing can reach a highly-targeted audience. You can find online videos on how to fix an antique clock, or videos that show how to build human-sized hamburger costumes. Really, there's no shortage of how to videos out there. Swing by YouTube or Google Video and see for yourself.

The most popular how to videos clock in at less than five minutes. That means your video for search marketing must be informative, but brief. If you're planning to create a how to video for search engine optimization about a huge, sprawling topic, it's better to break the project down into parts. You won't find a popular "How to use Photoshop" video on YouTube, because that video for search engine optimization would have to be an hour long, at least. It's best to break those huge undertakings down into smaller, more easily-digestible parts. So you might want to rethink making that video for search marketing on how to replace the engine of a 1968 Ford Mustang (or at least break it down into separate videos). Just look at the most popular drawing videos on YouTube. Instead of a covering anything deep and overarching, they concentrate on quick, bite-sized topics like "how to draw eyes" and "how to draw hair."

Capture Your Monitor for Video Search Marketing with Screencasting

Screencasting is one of the newest developments with Web video search marketing, which is simply recording and making a video of your computer's screen. This comes in handy when making how to videos for search engine optimization about computer stuff. With screencasts, it's easy to instruct users how to use software. But it can come in handy in other video search marketing techniques. Imagine showing your customers how to register for your website by making a video of someone doing that very thing. You can show them just where to click and exactly what to enter into text boxes. You can also create video search marketing tools that show visitors how to use your Web site, how to order things, and how they can contact you.

Video Search Marketing Press Release

Press releases are crucial for business promotion. Traditionally, they're single-page articles sent to the media to explain a significant, newsworthy event related to a company or organization. But editors and journalists get several press releases a day. So why not give them something different. Give them moving images to go with the news. It's now easier than ever to create a compelling and exciting video search marketing press release. A video search engine optimization press release can give your press release the visual kick that gets attention.

Video Search Engine Optimization Blogs

Just about every Web marketing pro agrees that a company blog is a key part of an online promotional campaign. It's a great way to interact with the public and answer customers' questions. Blogs also give a company the chance to talk about themselves and industry in an informal, conversational way. Blogs have been proven to make potential customers feel more comfortable with a company or service. So just think about what a video search marketing blog can do. You can take viewers behind the scenes. Let them meet the staff and give them the chance to see what you do. When you've let a potential customer "into your home," she will feel a closer connection to your company. That means sales.

Video Search Engine Optimization Feeds

What is RSS? RSS stands for Really Simple Syndication. It's a content distribution system that makes it easy for people to link to and view online content. Traditionally, RSS has been most popular with text-based content like news sites and blogs. But now it's easy to create RSS feeds for things like audio and video files. If you're making weekly or monthly video search marketing blogs, a great way to ensure they're viewed is to make them available in RSS feeds. Once they subscribe, viewers won't have to visit your Website or YouTube channel to see your latest videos. RSS feeds let viewers check for video updates with RSS reading software, from their email programs or even on their cell phones.