Press Release Distribution 101

The Basics of Achieving Superior Business Marketing
Online with Press Releases

The execution stage of a press release is just as important as the preparation that goes into crafting one. If all goes well, the press release's roll out will grab the eye of someone in the media. And if they like what they see, then you'll get press coverage, brand exposure and new customers. But if you don't find the right distribution channels, if you don't find the right targets and if you don't find the right people in the media, then you're press release is bound to languish. All the effort that went into writing it will be a wasted as a business marketing online tactic.

How can you make sure that you conduct a great business marketing online campaign and get a press release that reaches the right people? Easy-just go where they go. In other words, go to Google and Yahoo. The Google and Yahoo news sites are the two biggest news accumulation services on the Internet, so any business marketing online strategy should consider them. But the Google and Yahoo news sites don't just host the latest articles and reports from around the world; they also feature hundreds of new press releases every day. Just typing "press release" in the Google News search bar gets nearly 100,000 results. And that's just a fraction of the actual number of press releases that both news site link to.

There are two business marketing online strategies to get your press release listed on Google and Yahoo. The first is to create your own press release service and ask that both sites include it on their long list of news sources; however, this can be an extraordinarily difficult business marketing online strategy. Since both sites give higher priority to news sources that produce lots of content, you will need to write and dispense several press releases every day just to get ranked by the Google and Yahoo news services.

That is a lot of writing. But don't worry- for those of us who are unable to write and let loose with several press releases every day, there's another business marketing online option. You can get your press release listed on one of the many sources already listed by Google and Yahoo. These press release distribution services collect press releases from hundreds, and sometimes thousands, of other companies and organizations.

They have several press releases ready to go every day, and that makes them valuable to Google and Yahoo. And when they're valuable to Google and Yahoo, then they're valuable to your business marketing online strategy.

Some of these press release distribution services are free and some charge for basic online delivery. There are no hard and fast rules, but the sites that charge will often offer more thorough distribution services than the free ones. Whether you would be better served by a free press release distribution service or a paid one is something a good business marketing online SEO professional will be able to discuss with you.

Most sites that collect press releases don not require you to contribute a certain amount every month, so you can submit as many or as few press releases as you need. But while you can write and submit press releases at your whims, many of these sites require a journalistic standard for every release. Meaning that they will only accept a well-written press release and in proper journalistic, or "newsy" style and form.

A successful press release can be a useful and easy way to get attention for your business or service. A great press release and business marketing online strategy is one that gets to the right people and relays the right kind of information. The press release is a cost-effective method of business marketing online. If you'd like to know whether now is the right time for a business marketing online strategy that employs press releases, send us an email. We will be able find the best business marketing online options for you.