“ 70% of households use the Internet to find local products and/or services. ”
“ 82% of Google searches have a local component
to them. ”
Local Search Engine Optimization
Get Local
Internet Marketing for Specific Geographic Locations
with Our Local SEO Servicess
At
Search Circus, we understand that the needs and goals
of each small business is different. We also know that
the secret to a achieving astounding ROI's for our customers
lies in creating custom tailored solutions, specifically
designed to achieve those goals. This is why Search Circus
is now offering local internet marketing and local SEO
services for customers attempting to reach a local, targeted
audience.
But did you know the same logic can be applied
outside of your Website, using article marketing and
submission?
What
is Local Internet Marketing?
Local
Search Engine Marketing utilizes geo-specific keywords
in order to attract visitors searching for a product
or service
in a particular area. While global search is huge, we
find that more and more search engine users are using
geographically specific phrases in order to find the
product or service they are looking for. A local Internet
marketing campaign with Search Circus ensures that your
company Web site is found at the top of the search engine
for these phrases, and attracts only local customers
that are actively searching for your product or service
in your area.
Why Local
Internet Marketing is Superior to Traditional Yellow
Pages Advertising
Before
taking advantage of local Internet marketing with Search
Circus, many of our customers spent a significant portion
of their marketing budget on Yellow Page advertising.
These
customers, after just a few months of local SEO service
have
not only eliminated this expense altogether, but found
that they received more leads and inquiries with our
local SEO service than they did in years of previous
advertising in local directories combined.
The Advantage
of Local Search Engine Marketing over Yellow Page advertising
is multi-fasceted . . .
Exclusivity
As a business owner, the last thing you want to do is
give your prospects a detailed list of your competitors,
including addresses and phone numbers. This is precisely
what the Yellow Pages do. By leveraging local search
marketing, you step out of the mainstream competitive
environment, and are able to differentiate your business
from your competitors. Local search engine marketing
ensures that when the ideal client is looking for what
you do, they find your business, exclusively.
Reach
It's estimated that 80% of consumers look for products
and services online. By gearing a local internet marketing
campaign specifically to geographically qualified consumers
using search engines, you extend your visibility to much
broader audience than could normally be reached through
traditional yellow page advertising.
Probability
If you open a Yellow Pages, chances are you will find
hundreds of company listings for any given service.
This being said, by advertising in traditional print
directories, the probability of a page view converting
into a sale is one in several hundred. In addition,
the action that is required of these potential customers
is more laborious (write down a phone number, pick up
the phone, etc) which decreases the probability of the
sale even further. People do what is easy - with our
local SEO service, you decrease the amount of action
required of your customer, thereby increasing the probability
of the sale.
Cost
With local search engine marketing, costs for printing,
mailing, distribution, and sales are eliminated. With
this in mind, look at your Yellow Page investment. What
did it cost you last year, and how much of your business
was generated directly form it? If the answer to this
question is "I don't know", we urge you to
experiment. Keep your current ad, just make it smaller.
Take the half the amount you save on your budgeted yellow
page fees, and apply it towards a local search engine
marketing program with Search Circus. We guarantee the
leads you receive from local Internet marketing will
exceed those you receive currently, and will be much
less costly when broken down on 'cost per lead' basis.
And, if you're still happy with directory advertising,
you will remain ahead of the curve as print media diminishes
in value.
Who is Right for Local SEO Services?
Any business who serves only a particular region will
find great benefit in local search engine marketing.
Examples
include . . .
Professionals
Attorneys, Chiropractors, Realtors, etc. (targets i.e.
"law firm in San Diego," "Best New York
chiropractors," Ohio Real Estate Agents.")
Service Providers
Building Contractors, Massage Therapists, Cleaning Services,
etc. (targets i.e. "Home builders in Washington,"
"MN Massage," "Cleveland Ohio Housekeeping")
Store Fronts
Local businesses with a physical storefront
such as pet shops, coffee houses, etc.
Wendy
Suto, Founder and President of Search Circus,
a Cleveland Ohio Website marketing firm:
"Nothing is more important to a business's
success than being listed in the major search engines
[like] Google, Yahoo! and MSN through natural search
engine optimization (SEO). These are a customer's
tool of choice for locating Web sites - outranking
all other forms of media advertising offline and
online."