SEO Articles by Search Circus
ABSTRACT
Learn all about link building, why it’s important and strategies that will make your Web site start moving up in the search engine rankings.
Link building can be time-consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren't familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your own site, increase your link popularity and increase your search engine page rank.
Why is increasing links important? When other sites link to your site it directs visitors to it and also shows Google and other search engines that you are a legitimate site that's worthy of some attention. However, the sites that link to you must be relevant to your site. The other site’s topic must be related to yours otherwise Google will see it as dishonest, black hat SEO or spam. When you have a significant amount of relevant links that lead back to your site, you build your online reputation which in turn, will increase your page rank on the search results pages. Increasing your page rank will allow potential customers to see you, rather than your competition, when they search for certain keywords that are relevant to your business. This will help grow your business and increase your profit. However, the question remains, how do you get relevant sites to link to you?
Here are a few things you can do to urge others to link to you.
1. Create lists on your site. People are crazy for lists and they're easy to link to. If you build a list like "10 easy tips to help you __," people will read and link to it. Just make sure the list is relevant to your industry or business. Create a resource list on your site. If it's good people may link to your resource list, or your resources might put you on their resource list.
2. Use PPC as a link building tool. You can buy relevant traffic using PPC, which will get you visitors to your site and more brand exposure. When people come to your site, regardless of how they found it, there is still a possibility that they will find something they like and link to you.
3. Make your Web copy easy to understand so many people want to spread the word. People won't link to information they don't quite understand themselves, which is why this is very important. Put extra effort into making sure your content doesn't have spelling or grammatical errors, this will make you look like a more professional and reliable source. Have an "About Us" section on your site so people can see who the information is coming from. This will make it look more trustworthy so they are more likely to link to it.
4. Submit articles and press releases. If you submit articles to an industry news site the article will have a link back to your Web site. Making the article relevant with quality information will entice readers to visit your site and possibly use your service and recommend to others, or link back to your site on their blog or site. Send out a press release to journalists and bloggers that you think will appreciate it. They are likely to link to your site on their blog or news site.
5. Gain easy local and business links. Join the Better Business Bureau and get a link from your local chamber of commerce. Submit your link to a relevant city and state governmental resources and list your site on your local library's resource page. Use LinkedIn or other social media networks to develop relationships with other non-competing businesses in your industry. You can recommend each other through linking to each other's sites
7. Use link bait for link building. Link bait is anything on a site that makes people want to link to it. It could be interesting content, funny videos, shocking photos, etc. It should have some association with keywords you are optimizing for. Then once you have your link bait ready to go, promote it on social media networks, through blogging and with article writing.
8. Link building takes a lot of time and effort, but in the end it's worth it. Gaining links is the key to getting noticed by the search engines and increasing your rank. You should never stop link building. It's an on-going process that takes commitment and drive. However, when your site begins moving up in the rankings until you're above all your biggest competitors, you'll see your efforts paying off.
AUTHOR BIO
Wendy Suto, President and CEO of Search Circus, specializes in search engine optimization and search engine marketing including link building for over 10 years. Certified in SEO, Wendy Suto only follows natural and organic search engine optimization guidelines with proven results.
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