DID
YOU KNOW...
Many CEOs Maintain Their Own Blogs?
Business Blog Websites
10 Business Blog Websites That Get It
Think creating business blog Web sites are too hard? Think no one would be interested in your company's business blog or what you have to say? Not sure how you want to set up and run your business blog? Then check the list below for some inspiration. Here are 10 business blogs that are not only readable, but they’re also fun, informative, and help foster a positive corporate image.
The first five are examples of how a company head or CEO can write business blogs that people want to read. The great thing about a company presidents or CEOs maintaining business blogs is that they will attract attention. It doesn't matter if your company is making computers or washers; people will want to hear what the person at the top has to say. Here are five examples of CEOs who use a blog for business to connect with their customers and potential customers.
Jonathan Schwartz, CEO Sun Microsystems — Schwartz gets blogging. His blogs don’t just talk about his company, but rather his entire industry. It doesn’t hurt that his industry, information technology, has a huge number of potential topics. But Schwartz remains popular because he talks about technology in a way that’s easy to understand without sounding patronizing.
Craig Newmark, CEO Craigslist — Newmark uses his business blog to discuss his personal life as well as altruistic causes and charities that he’s fond of. By talking about himself, Newmark can foster a strong relationship between himself and his Website's users.
Marc Cuban, Entrepreneur & Owner of the Dallas Mavericks — The business blog of the media-savvy businessman can be every bit as contentious as the man himself. That's no doubt a conscious decision, as Cuban is able to use his blog as yet another channel for self-promotion.
Bill Marriott, CEO Marriott International — Think business blogs are only for CEOs in the tech industry? This blog by the 76 year-old head of Marriott Hotels shows that business blogs by those in non-tech sectors can also be engaging and fun.
Tony Hsieh, CEO Zappos.com — Don’t have time to blog? Then do what the CEO of the online shoe retailer Zappos does: Twitter. It’s a microblogging service that lets users post short updates from their cellphones or BlackBerries.
The other key types of business blogs are those that let a company’s employees write blogs too. Some companies only have one or two people maintain the blog, while some let anyone in the organization participate in and post to the business blogs. Here some of the best examples of companies that has employees effectively using business blogs as a way to communicate with the general public.
Kodak: 1000 Words — The camera company publishes business blogs that let employees upload their photos. There are also employee-helmed demonstrations of new Kodak products. Simple and effective.
Dell Computer's Direct2Dell — The employee-run business blogs of the computer company lets posters talk about anything and everything tech-related. Since that's such a large area, readers can expect a wide range of blog posts. Everything from legal issues in technology to computer gaming is discussed, which means that readers never know what they'll find when they visit the business blog Websites of these tech experts.
innocent: tasty little drinks — Can a company that just makes fruit drinks post a blog every day? Yes, when their business blogs focus on health. Since they offer a product for health-conscious consumers, their blog discusses things like nutrition and proper exercise.
HomeGoods OpenHouse Blog — The business blogs for the house and home products company shows customers how to have fun with their products. Everything from remodeling to organizing is covered.
Amazon Web Services Blog — What could be more exciting than discussing the algorithms and formulas that Amazon uses to help connect customers to products Amazon sells? Lots of things, actually. But the Amazon Web Services business blogs show how a company can create business blogs about a subject that, at first glance, seems boring.
Wendy
Suto, Founder and President of Search Circus,
a Cleveland Ohio Website marketing firm:
"Nothing is more important to a business's
success than being listed in the major search engines
[like] Google, Yahoo! and MSN through natural search
engine optimization (SEO). These are a customer's
tool of choice for locating Web sites - outranking
all other forms of media advertising offline and
online."