Business Blogging FAQs For Beginning to Advanced Users

Learn the Basics about Business Blogging and Advantages to Help Market Your Business

Business Blogging FAQs to increase your company's presence online and market your products/services for virtually little to no cost.

Business Blogging FAQ #1: What is a Blog?
A blog is the shortened form of "Web log," which is usually a short entry, like a journal, of thoughts, ideas or a response to a question. Blogging was made popular in 1999 when several companies made easy blog software and tools.

Business Blogging FAQ #2: Do blogs have different categories?
Yes, blogs have two main categories: Personal and Business. Personal blogs can be written much like a journal or can be more newsworthy. These blogs are posted by anyone, oftentimes without any company or affiliation with any organization. Business blogs are a mode for business large and small to communicate with their customers, potential customers, and employees to share knowledge, advertise specials or events and expertise.

Business Blogging FAQ #3: What are the advantages of blogging for businesses?
Corporate blogs are simple and easy to do. Blog software is available or you can use free blogging sites such as Wordpress.com post your blogs. Other sites include Blogspot, Blogger, and Noodle5- some which are paid sites.

Blogging is low cost and can be used to increase your company's Website search engine rankings, when you incorporate links back to your Website. If you have a tight marketing budget, starting a business blog may be your best alternative to promoting your business.

Business blogs can be advantageous for promoting new products or services, upcoming sales or promotions and more.

Business Bogging FAQ #4: How long does each blog post need to be?
There is no set limit for each business blog post; however, blogs can be short as 100 words or longer as needed. Since blogs are short, business owners and employees can post as often as they like, but should post at a minimum of once a week.

The more often a business blogs, the more likely people will return. So if businesses can blog every day or a couple times a day then they will likely see more traffic to their blog and thus more traffic to their Website.

Business Blogging FAQ#5: What should a business write about?
Blog about your company's upcoming promotions, special sales or contests. Provide a "What's New" page introducing recent additions or changes with your company or its Website. Post photos of new products with their descriptions.

Business Blogging FAQ #6: How do I know who is visiting my blog?
A few blog sites such as Wordpress.com offer analytics to track how many people visit your blog site as well as the most popular blogs, phrases people are searching and incoming links. Check whether your blog site offers these kinds of analytics. Oftentimes other types of analytic programs can be added to a blog site, but check with your blog's support contact.

Business Blogging FAQ #7: How do I moderate comments?
Some blog sites allow you to moderate comments before having them made public. You'll receive an email message that a comment is waiting to be approved. Then you can read and edit or delete the comment as you see fit.

Business Blogging FAQ #8 How do I get search engines to index my business blog?
Use keywords relevant to your business both in the title and in the copy of your blog. Utilize tags and categories on every blog post so visitors can find your business blog. Submit your business blog to the top blog directories providing links to your company's Website, thereby increasing visibility among the search engines.

Also, log in to your blog site and start commenting on other blogs. Add these blogs to your blogroll and you will be promoting each other.